When it comes to your product packaging, you need to ensure that you create a design that makes your product stand out from the competition.
With the right packaging design, you can improve the customer experience, boost your branding, add value to your products and ultimately, increase sales!
There are 5 main Printing Techniques that we use in the Packaging Industry.
In this blog, we will focus on the following:
1.Offset Lithography Printing
Offset lithography operates on a simple principle: ink and water don’t mix. Image information (art and text) is put on thin metal plates which are dampened by water and ink by rollers on the press.
Often used for: Rough-surfaced media e.g. wood, canvas and cloth
Versatile method so can also be used for books, paper, stationery and more.
2.Flexography
Flexography is a roll-feed web printing process. Flexographic printing is commonly used to print high volumes of labels and packaging. Presses can printon a variety
of films, foils, papers, corrugated board, and paperboard and achieve speeds of 500 to 2000 feet per minute.
Often used in: Packaging and labels
Anything with continuous patterns e.g. wallpaper and gift wrap.
3.Digital Printing (aka Inkjet Printing)
Digital printing is the process of printing digital-based images directly onto a variety of media substrates. There is no need for a printing plate, unlike with offset printing.
Often used in: Posters and signage
labels, newsletters, menus and letters.
4.Rotogravure
Rotogravure is a rotary printing process in which cylinders collect and transfer the ink and then print the plastic substrate directly by applying pressure, and moving sequentially from one cylinder to another in succession.
5.Silkscreen Printing
Screen printing is one of the most popular printing techniques used amongst a vast range of companies for printing designs onto various products.